The ultimate goal of an apple tree is to ensure the continuity of its kind (vision). The apple tree does this by spreading its seeds by growing a fruit in the form of an apple around the seeds to protect them (strategy). When the apple becomes too heavy, it falls to the ground and rolls away, far enough to enable the growth of a new tree (tactic). Evolution evolves!
As easy as the explanation of evolution is, it defines the simplicity, yet complexity of the system we all move within - the vision, which leads to strategy with the following tactical interactions. Evolution and the constant change, is imperative in everyones endevour and a constant fight against the status quo. Status quo requires evolution as matter of consistancy, which lies within the nature of the human being.
We approach each investment with this in mind and reduce the idea to the core in order to gain strength, creating endurance and actively bringing new perspectives to what we do.